WHO WE ARE

At IMA, we redefine the role of marketing insurance

We bring fresh perspectives and innovative solutions to superannuation funds, corporations, associations, and unions. As specialists in engagement and communication, we help our partners amplify the impact of their insurance products and member benefit programs.

WHY CHOOSE IMA

  • Industry Expertise

    We specialise in marketing for the insurance sector, bringing unmatched insight and a deep understanding of its unique challenges and opportunities.

  • Tailored Solutions

    Every organisation is different, which is why we design marketing strategies and benefit programs that align with your specific goals and audience needs.

  • Proven Results

    From boosting engagement to increasing retention, our innovative solutions deliver measurable outcomes that drive growth and satisfaction.

  • Exclusive Benefits Programs

    We provide access to discounts on private health, pet, travel, and income protection insurance, as well as salary packaging - enhancing the value you offer to employees and members.

  • Seamless Collaboration

    We work as an extension of your team, simplifying complex processes, providing expert guidance, and delivering tailored solutions to ensure a seamless and efficient experience from start to finish.

  • Trusted Partnerships

    Our enduring relationships with superannuation funds, corporations, associations, and unions highlight our commitment to trust, tailored solutions, and delivering exceptional value.

What truly sets us apart is our dual focus on marketing and member and employee benefits

Beyond providing targeted marketing solutions, we offer exclusive access to discounts on private health insurance, pet insurance, travel insurance, income protection, and salary packaging. These offerings help organisations add value to memberships and employment packages, creating benefits that people appreciate and rely on.

Our Approach Is Simple:

We listen, understand, and collaborate to create tailored strategies that resonate with employees and members. By combining deep marketing expertise with a passion for meaningful connections, we empower our partners to strengthen loyalty, enhance value, and achieve their goals.

  • We start by gaining a deep understanding of your group’s objectives - whether it’s enhancing employee/member engagement, marketing insurance products, or delivering value-added benefits.

  • For marketing services, we craft strategic campaigns, design impactful content, and create targeted messaging to promote your insurance products effectively.
    For benefits programs, we design custom marketing materials and sign-up portals that make exclusive offers easily accessible to your employees or members.

  • We provide everything you need to distribute marketing materials or roll out benefits programs, ensuring seamless communication with your audience.

  • We help your organisation achieve measurable outcomes - boosted engagement, stronger connections, and greater satisfaction among employees and members.

Since our inception, we’ve been committed to delivering results that make a difference.

Whether it’s driving engagement, supporting retention, or adding value, IMA is your partner in transforming insurance into an essential and impactful part of the employee and member experience.

OUR TEAM

  • Jason Potter-Rose

    Group CEO

    As a founding partner and Group CEO, Jason Potter Rose leads IMA with a strategic vision that redefines how organizations market insurance and engage their members or employees. With over 25 years of experience in the insurance industry, Jason is pivotal in fostering strong relationships with clients and partners, ensuring IMA delivers innovative and impactful marketing solutions.

    His leadership drives IMA’s commitment to empowering superannuation funds, corporations, associations, and unions through tailored strategies and exclusive benefit programs, positioning IMA as a trusted partner in the insurance marketing landscape.

  • Scott Richardson

    Chief Commercial Officer & Company Secretary

    Scott Richardson joined IMA in 2023, bringing extensive experience in Commercial Management and Corporate Governance from his leadership roles at prominent organizations, including Ausgrid, Boral, and Sydney Water.

    As Chief Commercial Officer and Company Secretary, Scott plays a critical role in ensuring IMA operates with robust corporate governance and financial oversight. His leadership drives continuous improvement and sustainable growth, enabling IMA to deliver innovative marketing and engagement solutions that add real value for its partners. Scott’s forward-thinking approach supports IMA’s mission to transform insurance marketing across Australia.

  • Damien Davie

    Head of Growth

    Damien Davie spearheads IMA’s growth initiatives, leveraging innovative strategies to expand market reach and strengthen partnerships. His expertise has been instrumental in positioning IMA as a trusted marketing resource for superannuation funds, corporations, associations, and unions across Australia.

    By establishing dedicated growth teams and identifying opportunities in new and emerging markets, Damien ensures IMA continues to deliver sustainable growth for its partners. His strategic vision supports the development of impactful marketing and engagement solutions that drive measurable success.

  • Michael Tran

    Head of Marketing & Distribution

    Michael Tran drives IMA’s vision for transforming insurance marketing through innovative, data-driven strategies. With a deep understanding of partner needs and a forward-thinking approach to marketing and technology, Michael leads the creation of impactful campaigns and cohesive communication strategies that elevate engagement and value.

    His leadership strengthens IMA’s reputation as a trusted marketing resource, helping superannuation funds, corporations, associations, and unions connect with their audiences and achieve measurable results. Michael’s work ensures IMA delivers a seamless, results-driven experience across all channels.

  • Vanessa Hodge

    Head of Business & Compliance

    Since joining in 2016, Vanessa Hodge has been a driving force behind IMA’s operational excellence. With extensive experience in administration, compliance, and process improvement, Vanessa ensures IMA operates with efficiency and integrity across all its initiatives.

    As Head of Business & Compliance, she oversees regulatory adherence, IT systems, and operational workflows, supporting IMA’s commitment to delivering seamless and impactful marketing and engagement solutions for its partners. Vanessa’s leadership reinforces IMA’s reputation as a trusted and reliable partner in the insurance marketing space.

“At IMA, we’re not just marketing insurance; we’re redefining how organisations connect with their employees and members. By combining innovative strategies with meaningful engagement, we empower our partners to create lasting value and drive growth.”

— Jason Potter-Rose, Group CEO

Find accompanying services within the WIP Group

IMA is proud to be part of the WIP Group, a network of specialised companies that work together to deliver comprehensive solutions for our partners. Explore how our sister companies can support your needs:

Innovative group insurance solutions tailored to provide unmatched coverage and value for employees and members.

Seamless, end-to-end claims management with a compassionate and efficient approach.

Innovative retail insurance offering flexible, affordable coverage at group rates for individuals.

Get In Touch

Let’s work together to create tailored solutions that deliver real value for your business, employees and members.

Ready to elevate your marketing and engagement strategies?